In his role as vice president and chief marketing officer, Mr. Steinberger handles all facets of a fully integrated marketing team, including the development of the system’s overall brand marketing strategy, integrated content development, digital marketing, customer relationship management, internal communications, and public relations. He guides the system in a holistic marketing strategy that furthers brand awareness and seamless engagement with consumers. Under his leadership, Atlantic Health has adopted an innovative approach to customer relationship management to ensure actionable and relevant messaging, launched a new brand campaign so that the system will be top-of-mind, and increased engagement through digital marketing assets.
