Ms. Pappas leads enterprise marketing, communications and brand strategy at Connecticut Children’s. Under her leadership, the organization has achieved a 33% increase in unaided brand awareness since launching its “100% Kids” brand campaign two years ago, along with a 19% increase in brand linkage. Her sustained brand-building efforts have driven a market-leading net promoter score of 59, and exceeded the 2025 “National Consumer Insights Study: Pediatric Edition” benchmark for brand trust, earning 7.77 out of 10. She led marketing and communications efforts for the launch of the health system’s new patient tower, which opened in December 2025 and features a new neonatal ICU and fetal care center. Her team’s growth marketing initiatives supported an expanded footprint of specialty care centers and service lines across more than 30 locations of care, contributing to a 19% increase in patient volume last year at its flagship center based in its priority growth market. Ms. Pappas also serves as an executive champion for access to care initiatives, partnering with clinical operations and information solutions leaders to deploy and optimize online scheduling for 12 specialties and primary care, supporting growth in new-to-system patients. She is a member of the editorial advisory board and a contributor to Strategic Health Care Marketing, and is a frequent speaker at industry webinars and conferences.
