Mr. Deffaa is RWJBarnabas Health’s chief marketing officer, a role he assumed in spring of 2025. He brings a background in consumer marketing with brands like Target and Ford, as well as experience as Baltimore-based LifeBridge Health’s inaugural chief marketing officer. There, he shifted the system’s approach from episodic outbound messaging to a holistic, patient-centric model focused on accessibility and engagement. Under his leadership, LifeBridge launched a new mobile app, a redesigned website and an advanced customer relationship management system, significantly reducing friction in accessing care. He also has experience spearheading employee retention, recruitment and engagement efforts and championing innovative community health initiatives.
