Mr. Condia serves as chief marketing and communications officer of the West Virginia University Health System, a 25-hospital, $7 billion net patient revenue health system. He leads marketing, public relations, internal communications and brand stewardship, reporting directly to the CEO. Over the past decade, he spearheaded the development and launch of the WVU Medicine brand in 2015, unifying the health system’s identity across all entities and integrating 20 hospitals into the brand as they joined the system. He simultaneously led the branding strategy for Peak Health, WVU Medicine’s insurance company, and successfully introduced the new 150-bed WVU Medicine Children’s Hospital as the region’s leading pediatric provider. Mr. Condia has provided executive communications guidance to the CEO and senior leadership through the health system’s rapid growth and has managed high-stakes crisis communications, securing major national and international media coverage that has elevated WVU Medicine’s reputation globally. WVU Health System is consistently recognized by U.S. News & World Report for nationally ranked programs and holds Magnet recognition at its flagship academic medical center for the fourth time. Prior to WVU Medicine, Mr. Condia served as chief marketing officer at UC Health and the University of Cincinnati Medical Center, where he also established and launched the branding for the system.
