Mr. Snyder serves as chief marketing and communications officer for Orlando Health, where he oversees marketing, communications, internal communications, content creation, corporate events, reputation management, marketing analytics, customer relationship marketing and marketing automation for all brands across the health system’s Florida and Alabama footprint. Under his leadership, Orlando Health’s Google star ratings increased to 4.8 out of 5 in less than two years, with nearly 131,000 reviews received in fiscal year 2025, marking a 1,500% growth in volume compared to 2022. Mr. Snyder championed the move to bring social media creation in-house, resulting in 2.1 million TikTok video views and 1.7 million unique users in fiscal year 2025, helping propel 25% year-over-year audience growth across the health system’s 51 social media channels. He also manages a strategic partnership with Mastercard that enables Orlando Health to test new initiatives in a statistically rigorous environment before enterprisewide rollout. Orlando Health has earned numerous workplace accolades under his leadership, with inclusion on Glassdoor’s “Best Places to Work” list and Forbes‘ “America’s Best Employers for Healthcare Professionals” lists in 2025 and Fortune‘s “Great Place to Work Certification” for 2025-2026.
