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Justine Rodriguez

Director of Marketing and Public Relations

Arrowhead Regional Medical Center

Colton, CA

Ms. Rodriguez is the director of marketing and public relations at Arrowhead Regional Medical Center, where she leads strategic communications, public relations, digital engagement and reputation management for the health system. With over 20 years of experience in healthcare communications, she serves as a trusted advisor to executive leadership and has authored numerous executive communications, including the “Ask Andrew” CEO blog. Ms. Rodriguez played pivotal roles in crisis response, leading Covid-19 pandemic communications and serving as public information officer during the 2023 winter storm crisis for San Bernardino County. She also launched the health system’s first DEI committee and oversaw the Arrowhead Regional Medical Center Foundation, raising over $1 million for hospital programs and equipment. Her leadership has earned multiple accolades, including National Association of Counties awards and recognition in the 2024 Institute for Public Relations “Elevate Cohort”. She is an influential voice in healthcare public relations, contributing to industry organizations and the Harvard Business Review advisory council.

Becker's Recognition

Justine Rodriguezhas been named a Becker's honoree on the lists below.

2024 Winner

Executives

Hospital and Health System Chief Marketing Officers to Know

These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

2026 Winner

Hospital & Health Systems

96 Hospital and Health System Chief Marketing Officers to Know

These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

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