Mr. Soto serves as the senior vice president and chief marketing and communications officer for Northwell Health, where he is tasked with shaping the health system’s brand strategy and managing its extensive marketing and communications initiatives. Since joining Northwell in 2015, he has been pivotal in the organization’s rebranding from North Shore-Long Island Jewish to Northwell Health. He has championed mission-driven campaigns addressing critical issues like gun violence prevention and health equity. Under his leadership, Northwell launched the impactful “It Doesn’t Kill to Ask” campaign, aimed at reducing gun violence among children, garnering support from over 1,000 hospitals nationwide. Mr. Soto has also expanded Northwell’s marketing efforts into the entertainment realm, creating Northwell Studios to produce docudramas and specials that humanize healthcare and engage audiences on social issues. His initiatives have led to partnerships with major networks like HBO, Hulu and National Geographic, resulting in multiple awards and significant viewer reach. He also serves as a board member of the prestigious Ad Council.
