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Matt Zuino

Executive Vice President and COO

Baptist Health

Jacksonville, FL

Mr. Zuino serves as executive vice president and COO of Baptist Health, North Florida’s largest nonprofit health system. He is charged with operational oversight over six hospitals, 200 care locations and more than 1,200 physicians across the region. Mr. Zuino pioneered major initiatives, including the opening of a 100-plus bed hospital in December 2022, achieving a $70 million cost containment goal for fiscal year 2023, and serving as system incident commander during the Covid-19 pandemic. Under his leadership, Baptist Health implemented the Epic EHR system, streamlined service line operations and expanded ambulatory surgery strategies. While serving as president of physician integration from 2017-20, he grew primary care market share by 6.7%, representing over 270,000 covered lives and a 30% market share. A fellow with the American College of Healthcare Executives, Mr. Zuino is recognized for driving operational excellence, cost efficiency and sustainable growth.

Becker's Recognition

Matt Zuinohas been named a Becker's honoree on the lists below.

2023 Winner

Executives

75 Hospital and Health System COOs to Know

Becker’s is delighted to release its list of hospitals and health systems with spine and neuroscience programs to know. These programs are renowned for their excellent outcomes, leading surgical techniques and cutting-edge research.

They also feature leaders and top specialists in the field, robust research programs and innovative clinical trials. Many hospitals and health systems on this list have earned accolades for spine and neuroscience care from healthcare rankings organizations like U.S. News & World Report and Healthgrades.

COO

2024 Winner

Executives

COOs to Know

COOs are focused on clinical and financial growth, employee engagement, organizational improvements and more. These leaders are highly strategic and lead the ideation, development and implementation of initiatives that enhance operational efficiency at their organizations.

COO

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