Mr. Petrov leads workforce strategy for UAB Medicine, an $8 billion academic health system with more than 31,000 employees, overseeing talent acquisition, workforce planning, leadership development, total rewards, HR operations, human resources information systems, workforce analytics and change management. Since assuming the CHRO role in January 2024, he has strengthened the HR function and supported employees through major system change, including the acquisition of Ascension St. Vincent’s Health System. He has implemented feedback-driven improvements that connect recognition and engagement to retention outcomes, including launching a systemwide employee recognition platform that enables real-time peer and leader recognition and points-based awards. Of more than 28,000 employees enrolled, 54% have logged in, exceeding initial utilization expectations. Under his leadership, UAB Medicine achieved an 82% response rate on an abbreviated engagement survey, with 84% of respondents reporting pride in working at the system and more than 75% rating intent-to-stay favorably. These efforts align with improved retention performance, including an 8.14% decrease in overall turnover in fiscal year 2025. Mr. Petrov previously held CHRO leadership roles at Richmond, Va.-based VCU Health and The Guthrie Clinic in Sayre, Pa.
