As chief strategy and marketing officer at BayCare Health System, Mr. Rafalski leads strategic planning, business development, marketing and digital strategy for West Central Florida’s largest healthcare provider. He has been instrumental in transitioning BayCare to a value-based care model, driving cost reductions and improved patient outcomes, while also expanding services and partnerships across the region. Under his leadership, BayCare has optimized its real estate portfolio, strategically developing new facilities to enhance community access and implementing digital innovations to improve patient engagement and operational efficiency. He also oversees brand strategy, marketing campaigns and contact center operations, strengthening BayCare’s competitive position in the healthcare market. Recognized for his inclusive leadership and mentorship, Mr. Rafalski has fostered a collaborative and growth-focused culture at the system, helping team members develop their careers and embrace innovation.
