In her role at Ascension, Ms. Sims leads enterprise strategy, business development, marketing, digital experience and service line growth. She oversees market and enterprise-level strategy, ensuring alignment and expansion through strategic access channels and portfolio management. Since joining Ascension in 2000, she has held multiple leadership roles, including senior vice president and chief strategy officer since 2020 and vice president and chief strategy officer for Ascension Saint Thomas in Nashville, Tenn. Under her leadership, Ascension has strengthened service line growth, physician enterprise development and ambulatory expansion, positioning the organization for long-term sustainability and patient-centered care.
Becker's Recognition
Amber Simshas been named a Becker's honoree on the lists below.
2023 Winner

Executives
65 Health System Chief Strategy Officers to Know
Becker’s is thrilled to honor 60 hospital and health system chief marketing officers in 2023.
These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.
2024 Winner

Executives
Chief Strategy Officers to Know
Chief strategy officers are a guiding light for their health systems, crafting short- and long-term strategic plans that drive forward momentum. They are tasked with expanding access to care through partnerships and acquisitions, as well as innovative initiatives and technologies. Chief strategy officers ensure that organizations grow in accordance with their vision and mission.
