Ms. Landis leads digital engagement strategy, operational structure and technology for Hackensack Meridian Health, the state’s largest integrated health network with 18 hospitals, 36,000 team members, 7,000 physicians, 500-plus patient care locations, a school of medicine and a research institute. She is a longtime executive in digital engagement, with a career dating back more than 25 years. Her team is responsible for creating a digital experience for consumers and patients, which includes the acquisition and activation of patients, access to care and continued adoption of virtual care. In 2023, her team’s efforts to attract new patients and improve access to care grew revenue significantly. An inaugural texting campaign, aimed at closing care gaps for patients in need of a screening mammogram, saw 45% of those patients immediately scheduling their appointments online. This program has increased in frequency, and has been extended to other care gaps and discharge plans. Prior to joining Hackensack Meridian Health, Ms. Landis led digital efforts at Charlotte, N.C.-based Atrium Health and Detroit-based Henry Ford Health.
