Ms. Herzberg serves as president and CEO of Avera Holy Family Hospital, a critical access hospital serving 6,800 community members. In her role, Ms. Herzberg directs the strategic, operational and financial activities for the organization. She has been instrumental in improving recruitment efforts, enhancing patient satisfaction, and developing initiatives such as same day surgery and senior life solutions programs. She is a member of Iowa Hospital Association and the Iowa Hospital Education and Research Foundation Scholarship committee.
Becker's Recognition
Deborah Herzberghas been named a Becker's honoree on the lists below.
2023 Winner

Executives
67 Critical Access Hospital CEOs to Know
Becker’s is thrilled to recognize 67 CEOs and top leaders of critical access hospitals from across the U.S. The leaders recognized below successfully navigated their organizations through the COVID-19 pandemic and continue to focus on growing access to care as a valuable community resource.
The following CEOs of critical access hospitals are lauded for their dedication to innovation, safety and quality. Many of these CEOs have led service line expansions, recruitment efforts, and partnerships with larger hospitals and health systems. These CEOs are devoted to the continuous improvement of their critical access hospitals, knowing just how crucial they are to the communities they serve.
