Before joining Adena Health System as chief brand strategy officer in May 2022, Ms. Guido spent 15 years in leadership roles at Pittsburgh-based UPMC, including senior director of international marketing. In her current role, she leads marketing initiatives and helms the team responsible for crafting the system’s brand narrative. Her role encompasses creation, launch and management of the overarching strategy, spanning internal and external platforms. She handles the oversight of content, digital engagement, public relations and more, ensuring alignment with the system’s core business goals.
