Patients between ages 50 and 80 read online reviews of physicians and often use these reviews to choose a provider, according to a survey conducted by the Ann Arbor-based University of Michigan Institute for Healthcare Policy.
The National Poll on Healthy Aging was conducted among 2,256 adults between ages 50 and 80 in May 2019. Seven key findings:
- 43 percent of respondents had read a physician rating or review
- 33 percent read at least one review in the past year
- Of the 14 percent who had read reviews more than once in the past year, 67 percent chose a physician based on good ratings and 57 percent decided not to go to a physician due to bad ratings
- 20 percent felt online physician ratings were a very important factor in choosing a physician, ranking them roughly as important as word-of-mouth recommendations
- 61 percent said wait time for appointments was very important
- 42 percent said a physician's years of experience was very important
- 7 percent had posted their own review of a physician online
Read more here.
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