Clorox expands clean water initiative

The Clorox Company is expanding The Safe Water Project, a public health initiative that provides bleach dispensers and health education for rural Peruvians.

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The project is now set to provide 400,000 liters of drinking water to 25,000 Peruvians each day.

The company is also launching a Twitter-powered water fountain at South by Southwest Eco 2014, which will dispense water based on the level of tweets with the hashtag #safewaterproject. For each person who tweets, Clorox will donate $1 to its Peruvian water initiative, up to $20,000.

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