The consulting and research firm has released the results of its study on the drivers behind challenges facing private practice.
The population of the study included hundreds of physicians and practice managers representing several specialties from around the globe. Several one-on-one interviews were also conducted with leading healthcare experts, consultants and economists.
Percentage of time and money dedicated by private practices to marketing, according to the study, are:
Fifty to 60 percent — 58 percent of respondents reported that this percentage of time and money is dedicated to marketing in their practices
Twenty to 30 percent — 26 percent reported that this percentage of time and money is dedicated to marketing in their practices
Less than 10 percent — 8 percent of respondents reported that this percentage of time and money is dedicated to marketing in their practices
More Articles on Private Practices:
5 Ways to Keep Private Medical Practice Relevant
Study: Physician Compensation Higher in Private Practice
Physician Says Hospital Buying Practices is Like “Wal-Mart Coming Into Town”
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