The four keys are discussed in a recent though paper by Aegis titled, “The Four Keys to a Successful Physician Relationship Management Program.”
The four elements include:
• Strategic deployment of resources
• Executive and operational support
• Unwavering sales focus and intensity
• Accountability and measuring results
The paper also explores three types of alignment that can be achieved with a strong physician liaison managing the physician relationship management program: referral alignment, economic alignment and strategic alignment.
“A successful physician relationship management program doesn’t need to be complicated; however, attaining success requires a tireless focus on these four key elements,” said Mr. Talbert.
The paper is available for free with an Aegis Passport.
Related Articles on Physician Relationship Management:
7 Critical Mistakes in Physician Relations Programs
5 Tips for Aligning Physicians Through Contracts
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