A study called "Do Patients 'Like' Good Care? Measuring Hospital Quality via Facebook," published in the American Journal of Medical Quality, found that Facebook "Likes" for a hospital may serve as an indicator of hospital quality and patient satisfaction.
Researchers conducted a quantitative analysis of hospitals' Facebook pages. The 30-day mortality rates and patient recommendation rates were used to quantify hospital quality and patient satisfaction. These variables were correlated with Facebook data for 40 hospitals near New York.
The results showed that Facebook "Likes" have a strong negative association with 30-day mortality rates and are positively associated with patient recommendation.
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Researchers conducted a quantitative analysis of hospitals' Facebook pages. The 30-day mortality rates and patient recommendation rates were used to quantify hospital quality and patient satisfaction. These variables were correlated with Facebook data for 40 hospitals near New York.
The results showed that Facebook "Likes" have a strong negative association with 30-day mortality rates and are positively associated with patient recommendation.
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