The campaign, “Caring is Our Calling,” features a statewide television ad, a web-based video, patient safety issue briefs and digital and social media activities. The campaign’s 60-second TV spot is designed to inform the public about the efforts hospitals are making to ensure safer care and to empower patients and visitors to help in this effort.
The campaign also will highlight a number of initiatives underway at hospitals across the state aimed at reducing hospital-acquired conditions such as sepsis, central line-associated bloodstream infections, pressure ulcers and patient falls.
Related Articles on Patient Safety:
100% of Oregon Hospitals Now Reporting Errors to State
Study: Same-Day Discharge After Elective Cardiac Procedures Safe for Patients
“Frequent False Alarms” a Top Concern Among Healthcare Workers Using Clinical Alarm Systems
