The CDC has partnered with the American Diabetes Association, the American Medical Association and the Ad Council to launch the first national public service advertising campaign about prediabetes, a serious health condition that affects 86 million Americans and may lead to type 2 diabetes.
The campaign includes several humorous television and radio PSAs in both English and Spanish encouraging Americans to take a short test to assess their risk for prediabetes. The test can be found online here. The online resource also features lifestyle tips, links to a registry of CDC-recognized programs across the country and an integrated SMS texting initiative which allows people to take the risk test via text message and receive ongoing support and lifestyle suggestions.
"With this campaign we are hoping to spark a change because the reality is that the majority of the public is either unaware or does not take prediabetes seriously," said Corinna Falusi, chief creative officer at Ogilvy & Mather Advertising New York, the company that actually created the PSAs.
For watch more of the PSAs, click here.
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