Robert Schmitt, CEO at Gibson Area Hospital

This episode features Robert Schmitt, CEO at Gibson Area Hospital. Here, he discusses the significance of collaboration between a hospital board, administration, & medical staff, how recruiting & retaining physicians looks like at his organization, his focus on growth, and more.


Robert Schmitt, CEO at Gibson Area Hospital: Collaboration and Growth

The Significance of Collaboration

Robert Schmitt, CEO at Gibson Area Hospital, believes that the key to success and growth lies in the collaboration between the hospital board, administration, and medical staff. This relationship allows them to take risks in trying new services and hiring new physicians while taking care of their staff. Physicians are highly involved in recruitment and look for cultural fit when interviewing candidates.

Recruiting and Retaining Physicians

Gibson Area Hospital has 34 primary care providers, which according to Schmitt is the backbone of their success and growth. When recruiting physicians, the hospital looks for candidates who fit with their culture. They also involve physicians in the recruitment process, which helps retain them in the long run.

A Focus on Growth

Gibson City is a rural community with a successful hospital that has been growing over the last 15 years. The hospital's success is attributed to the strong focus on growth, the commitment of the board and medical staff, and the support of surrounding businesses. Schmitt is also excited about the future of rural hospitals and their potential for success.

About Robert Schmitt

Schmitt started his career in public accounting and then worked his way up to Gibson City about 20 years ago. He is now the CEO of Gibson Area Hospital, a 25-bed Critical Access Hospital.

If you're interested in learning more about the significance of collaboration and growth in rural hospitals, Robert Schmitt's experience and insights serve as an excellent resource.


Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to


This episode aired on 05/19/2023 and can be listened here.


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