Health insurer UnitedHealthcare and Walgreens have collaborated to offer UnitedHealthcare insurance plan enrollees the opportunity to earn Walgreens Balance Reward points for their healthy activities.
Plan enrollees will be able to log their daily exercise, consumption of fruits and vegetables, sufficient hours of sleep and other healthy habits on the insurer's Health4Me mobile app. They can then redeem the points they earned to save money on merchandise in Walgreens stores and on the pharmacy's website.
The program will be piloted first for UnitedHealthcare enrollees in Arizona and Illinois.
"We have seen that rewarding healthy behavior can help people make sustained, positive behavior change," said Vidya Raman-Tangella, head of UnitedHealthcare's Innovation Center of Excellence. "Our collaboration with Walgreens will play an important role in encouraging consumers to take a more active role in their overall health and well-being, and realizing the promise of a truly activated, engaged and supported consumer."
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