Highmark CEO to chair BCBSA board

David Holmberg, CEO of Highmark Health in Pittsburgh, is the new chair of the Blue Cross Blue Shield Association's board of directors.

As chair of the organization, Mr. Holmberg will lead BCBSA's governing body and its quarterly board meetings. He will also work with Blue Shield of California CEO Paul Markovich to find a new president for BCBSA as current CEO Scott Serota prepares to retire at the end of 2020.

Mr. Holmberg has been the president and CEO of $19 billion Highmark since 2014. Highmark is one of the country's largest BCBS insurers.

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