Through its new "Blue Works for You" campaign, Phoenix-based Blue Cross Blue Shield of Arizona has launched a set of new online member tools for all BCBSAZ members.
The tools, which are available at go.AZBlue.com/works, feature physician reviews, treatment timeline estimators, cost comparisons and prescription cost information.
"'Blue Works for You' gives our members insight they haven't had before," said Jennifer Kaufman, BCBSAZ vice president of marketing. "Having easy access to this information will help make people healthier and more secure in their decisions."