Bruce Broussard, CEO of the Louisville, Ky.-based payer, spoke about Humana’s use of data analytics at the Mayo Clinic Transform Conference 2016.
Here are three ways the insurer uses consumer data.
1. Humana has been categorizing patients into nearly 15 different personality types over the past two years, Mr. Broussard said.
2. Some personality categories are “health nut,” “control seeker,” and “follower,” among others, according to the report. Mr. Broussard said patients do not receive the information.
3. In terms of innovations like data analytics, Mr. Broussard said, “I think the debate in healthcare is [that] the public is going to have to fund some innovation that’s more long-term through grants and other mechanisms like that, while in the shorter term, the companies that are bringing out products are going to have to be more oriented to cost and effectiveness.”
More articles about payer issues:
Popular ACA plans cost 10% less than average employer-based coverage
Aetna CFO: Case against DOJ holds strong merit
Income a factor in use of health services under HSA health plan: 5 findings
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
