Note: This article originally appeared on Cedar’s website
The concept of the “digital front door” is everywhere in healthcare. Take a look at any conference agenda or industry journal and you’ll encounter the term.
But for those who may be unfamiliar with the concept, a digital front door can be thought of as all the ways in which providers interact with patients via digital channels outside the point of care. Most leading health systems, hospitals and physician groups have pledged significant resources toward digital initiatives, and have done so for good reason.
The undeniable rise in patient cost-sharing, unstoppable technology trends and emerging threats from industry challengers (think the Apples, Amazon and CVS-Aetnas of the world) makes staying on the winning side of healthcare consumerism a must for providers. For many, the digital front door offers a path forward and innovators understand that it’s not just a tactic to improve intake, but a strategy to digitally engage patients at every step of the healthcare journey.
The challenge, however, lies not in giving patients increased digital access, but in creating one access point that consolidates all digital interactions into a cohesive, consumer-centric experience. Patient portals are an obvious solution, but they have major limitations and generally fail to deliver on their full potential. Click here to continue>>
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