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Patient Experience



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Northwell Health in New Hyde Park, N.Y., is investing $500,000 in Playback Health, a startup building a multimedia patient engagement tool, as part of a $1.25 million seed-round financing effort to fund software that improves physician-patient communications.

A team of researchers from universities and hospitals across the East Coast examined why Instant Blood Pressure — a top-selling smartphone app that claims to estimate blood pressure — gets high user ratings in the iTunes app store, despite often…

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