Nearly 70% of Consumers Value Convenience in a Healthcare Setting

In general, consumers value healthcare facilities that offer multiple services in one location because it is convenient, according to a report called “Customer Experience in Healthcare: The Moment of Truth,” by PwC’s Health Research Institute.

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For the report, researchers analyzed data from its unique Customer Experience Radar, a national survey of 6,000 consumers across nearly a dozen industries.

When asked what amenities or services they value from healthcare providers, consumers reported the following, according to the report:

•    Facilities offering multiple services in one location — 69 percent value this
•    Online and mobile information exchange — 65 percent value this
•    Patient education during visit — 57 percent value this
•    Entertainment (TV, WIFI), cafeteria — 53 percent value this

More Articles on Healthcare Consumers:

Developing a Customer Experience Culture to Enhance Patient Engagement
Survey: Patients Welcome Active Role in Care
4 Marketing Tactics to Engage Healthcare Consumers

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