Yext recently conducted a survey of patients who had gone online to find a physician, hospital, or other healthcare provider in the past 12 months to learn how they search for and make decisions about which health system to choose. When asked where patients learn the address of their healthcare provider, only 26.4%* cited the physician’s or hospital’s own website. The majority (52.1%)* learned the address from a search engine or mapping app, with an additional 17.3%* coming from directory and reviews websites.
With many health systems solely focused on their branded websites, it’s no wonder then that 48%* of healthcare listings contain basic address errors. This critical piece of information can make the difference between a patient making it to surgery on time or becoming lost in a time of urgent need. Location data has to come directly from the provider, regardless of whether it’s on their own website or that of a third party.
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