Here are 10 of the most-read Becker’s stories on hospital and health system marketing and communications.
1. 5 Retail Principles for a More Effective Hospital Market Share Strategy
2. 9 Considerations Hospitals Can’t Overlook When Marketing Specialty Programs
3. Why Top Hospitals Have Inadequate Websites: 10 Things to Know
4. 9 Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention
5. 6 Strategies to Engage Physicians in Hospital Marketing
6. No More Excuses: Why You Must Include Social Media in Your Hospital’s Marketing Strategy
7. Who’s Viewing Your Hospital’s Social Media Page — And Why?
8. Communicating a Hospital Crisis: Best Practices for 4 Scenarios
9. Crisis Communication During a Data Breach: 5 Best Practices
10. 8 Best Practices for Managing a Hospital’s Reputation
At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.