The five roles are:
1. The engagement advocate
2. The engagement expert
3. The engagement consultant
4. The engagement jester
5. The engagement gate keeper.
According to the report, the engagement advocate role means to “clearly articulate the benefits of employee engagement” so that, among other things, executive leaders notice and have a desire to improve employee engagement.
The engagement expert role means having knowledge about issues such as why employee engagement is important, what drives it and how it can be improved, among other things, while the engagement consultant may train, guide and coach line managers on the subject of employee engagement, according to the report.
As the engagement jester, the role of the HR department is to “fulfill a role in raising and maintaining the enthusiasm for engagement activities across the organization.”
Lastly, according to the report, the role of the engagement gate keeper means the HR department makes sure measuring tools, such as surveys and pulse checks, are done as a way to keep track of employee engagement.
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