'Choose DO': AACOM launches new recruitment push

The American Association of Colleges of Osteopathic Medicine launched a new campaign Feb. 12 to motivate more medical students to pursue a DO medical degree.

The campaign, "Choose DO," aims to promote how pursuing a DO degree can benefit future physicians.

"Our goal is to inspire prospective students — individuals who will be part of the next generation of physicians — by connecting through stories, images, and information that resonates with them," AACOM President and CEO Stephen C. Shannon, DO, said in a news release. "This new sub-brand is a major step forward in helping us communicate the impact they can make by choosing to pursue a career in osteopathic medicine."

AACOM reports that at least 25 percent of all U.S. medical students are enrolled at an osteopathic medical school.

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