Here are five things to know about the campaign.
1. WCHN said the campaign is “centered on personalized care without compromise.”
2. Overall, WCHN said, the campaign will allow the network to strengthen collective and individual roles as advocates for the health and wellness of area residents.
3. “The new campaign reflects our focus on providing the most personalized care experience. It’s about getting to know the patient both personally and clinically so we can tailor care to their needs, through every phase of their life, regardless of their circumstances,” John M. Murphy, MD, president and CEO of WCHN, said in a prepared statement. “Because ‘We Know You Well,’ we can look ahead to what our patients may need in the future and be ready to serve those needs by continuing to invest in talent, science, technology and infrastructure that will improve their lives.”
4. Aside from the advertising campaign itself, WCHN has developed a new unified brand identity including a new logo.
5. Click here to view the launch video.
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