The “Doing More” campaign aims to show that Montefiore now brings its scientific breakthroughs, high-quality clinical care and research excellence to more local communities than ever before, reducing the need for patients to travel to Montefiore facilities for care.
“Our approach to doing more is why we have the most innovative health system in the region,” said Loreen Babcock, vice president and chief marketing officer of Montefiore. “The [advertising] campaign, which was filmed in a gallery-style environment, helps convey the magnitude of Montefiore’s impact in our distinctive and dynamic communities. Animated sculptural elements reveal that the word ‘more’ is embedded in our name, just as doing more is embedded in our culture.”
Montefiore’s new campaign was developed with The Bloc, a health and wellness creative agency, and REAL, a leading insight and strategy firm. The multimedia campaign is rolling out over several platforms, including TV, radio, outdoor, print, digital and social media.
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