How connected is your CEO? 6 things to know about top execs on social media

Many Fortune 500 CEOs are rather shy on social media, with some lacking a social presence of any kind, according to Fortune. This is hardly surprising, as many high-profile leaders tend to regard social networking as a distraction or even a potential liability.

However, the fourth annual "Social CEO Report" from Domo and CEO.com found social media use among Fortune 500 CEOs is slowly on the rise, according to Fortune.

Here are six key takeaways from the report.

1. The increasing presence of CEOs on social media platforms is due in large part to the addition of new CEOs or new companies to the Fortune 500 list rather than because individuals who have been on the list for some time are changing their habits.

2. LinkedIn is the most popular social network for CEOs. While more executives have signed up for Twitter in the four years since Domo and CEO.com began compiling the "Social CEO Report," they are generally not very active on the platform.

3. Less than half — 39 percent — of CEOs reported being active on social networks, but none demonstrated activity on "all six networks," which include Facebook, Twitter, Google Plus, Instagram, LinkedIn and YouTube.

4. Seventy percent of CEOs engage on only one social network.

5. Just two CEOs — including Marc Benioff of Salesforce and Dara Khosrowshahi of Expedia — are on at least five of the specified six networks.

6. The most engaged CEO on the Fortune 500 list in 2015 was Jack Salzwedel of American Family Insurance, who tweeted nearly 350 replies last year.

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