Healthcare groups join $30M advertising efforts in 3 battleground states

Planned Parenthood Votes and Service Employees International Union joined a coalition of progressive groups to launch a $30 million campaign to engage voters in battleground states for the upcoming midterm elections, according to The Hill.

Win Justice will work to mobilize voters who usually do not vote in midterm elections, with a particular focus on young voters, women and people of color in Florida, Michigan and Nevada. The Center for Community Change Action and the Color of Chance PAC joined the healthcare groups in the initiative.

"2018 is going to be a year of reckoning for the billionaires and politicians who have spent decades trying to weaken the power of working people," SEIU International President Mary Kay Henry said in a press release. "We are going to change the face of the electorate in Florida, Michigan and Nevada from the ground up by mobilizing a diverse movement that includes people of color, women and young people to build a lasting coalition for change."

The group's efforts will be focused on Senate, gubernatorial and other down-ticket races with the goal of reaching 2.5 million voters across all three states.

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