The association’s Emerging Trends study said small businesses could provide hospitals with hands-on support, such as co-sponsoring wellness programs.
On the international front, fundraisers should embrace cross-border and multinational alliances spurred by developments such as telemedicine, cross-border cooperation and medical tourism.
It predicted that immigrant households will become a new source of philanthropy and recommended that fundraisers reach out to medical facilities in immigrants’ native lands.
Read the Association for Healthcare Philanthropy’s release on fundraising.
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