4 new health system markets adopt Ascension name

Hospitals and other care sites in four new health system markets have adopted the Ascension brand, the St. Louis-based provider announced Oct. 2.

The rebrand is the final phase of Ascension's national unified brand strategy. The largest nonprofit Catholic health system already rebranded in Kansas, Texas, Alabama, Florida and New York.

The four new markets that rebranded include:

  • Baltimore – which will be known as Ascension St. Agnes
  • Indiana – which will be known as Ascension St. Vincent
  • Oklahoma – which will be known as Ascension St. John
  • Tennessee – which will be known as Ascension St.t Thomas

"Our brand identity is rooted in our mission to deliver compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable," said Ascension President and CEO Anthony Tersigni, EdD. "Having a unified national brand fosters collaboration and ensures that consumers and patients receive the right care in the right setting at the right time across our national system."

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