In a recent blog post for healthcare communications firm Jarrard Phillips Cate & Hancock, Vince Galloro says a few lessons from successful blogs spill over to all realms of a hospital CEO’s communication habits.
1. Frequency is important. “Just as in blogging, when you lose the momentum gained from regular frequency – when your ‘monthly’ employee newsletter starts to be more of a quarterly – it’s doubly hard to regain that momentum,” wrote Mr. Galloro.
2. Face and voice are crucial. The communicator is just as important as the message, meaning executives should take an active role in developing messages with their communication teams and then own the final version, if not earlier drafts, according to the blog post.
3. Own a niche. Different audiences require different communication. “The messages are in concert across all audiences, but the leaders delivering them and the vehicles they use to convey those messages must be refined for each of your vital audiences — or niches, if you will,” wrote Mr. Galloro.
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