Mr. Gurney has a background in brand strategy and marketing. Most recently, Mr. Gurney was a partner at Integritive 2 in Asheville, a company that integrates brand marketing, advertising, interactive and sustainability.
In his new position with Mission Health, Mr. Gurney will provide strategic direction for the system and the Mission Foundation and will seek to expand and refine the brand and message for both groups.
More Articles on North Carolina Hospital Executive Moves:
Presbyterian Healthcare Names Harry Smith Jr. President
Mission Hospital CMO Dr. Dale Fell Expands Role to System
Mission Health Names Dr. William Hathaway CMO of Mission Hospital
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.