Yelp for healthcare? 4 things to know about Listenport

Ashburn, Va.-based Listenport was founded in 2013 when CEO Hulya Aksu was looking for a productive place to turn with a service-related complaint during her mother's cancer treatment. Making her grievances public on social media or taking them up with the physician seemed like a waste of time, Ms. Aksu told the Washington Business Journal.

"Think about it: You don't want to put out information about your visit to the gynecologist. You don't want to put your personal health information on social media," Ms. Aksu told WBJ. "It's private."

Here are four things to know about how Listenport solves that problem.

• The site is intended to be a platform for patients to directly reach out to management with complaints and feedback in the interest of addressing the issues more quickly.
• Another aim of the platform is to mitigate the growing culture of publicly posting negative reviews that are open for comment and not immediately brought to the attention of providers.
• ListenPort also helps with reputation management, increasing positive feedback, engagement via text messaging and intercepting negative reviews, according to its website.
• The company recently finished beta testing and has approximately 300 clients nationwide, including IBM.

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