Why Google Cloud wants to distance itself from Amazon

Google Cloud is starting to pursue partnerships with open-source software companies in an effort to compete with rival Amazon Web Services, CNBC reports.

Amazon has begun to compete with some open-source software vendors, such as Elastic, which provides IT and data analysis services.

"Recently, the open-source community has found that cloud providers are not partnering with them but attempting to take away their ability to monetize open source," Google Cloud CEO Thomas Kurian said at developer conference April 9, according to the report. "We as Google do not believe that that is good for customers, for the developer community or for software innovation."

As part of its new initiative, Google Cloud is partnering with Elastic and document database platform MongoDB. The collaboration will allow Google to provide customers a single management tool for all participating open-source services as well as commercial support and consolidated billing.

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