Top 5 influences on health system CIO buying decisions

Nine out of 10 health system CIOs say their purchasing decisions are influenced by key opinion leaders and industry influencers, a survey by marketing agency Merritt Group found.

Advertisement

Here are the top market influences affecting those buying decisions, according to the 2023 Healthcare Technology Marketing Guide, which surveyed 20 CIOs in July 2022: 

1. Media: 70 percent

2. Pressure from health system’s network: 50 percent

3. Competitor advancements: 45 percent

4. Buzz around new diseases: 35 percent

5. Pressure from consumers/patients: 25 percent

Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit

Advertisement

Next Up in Health IT

Advertisement

Comments are closed.