“In the past year wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness,” said Mattias Lewren, global managing director of Accenture’s electronics and high-tech industry group, in a news release. “Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that.”
Results were based on an online survey of 6,021 consumers in October and November 2013.
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