Kochava launches new health data privacy technology

Data analytics company Kochava is launching a privacy feature that removes health services location data from its marketplace.

The Kochava Privacy Block feature gathers health services locations to create a unified list of data that cannot be transferred to third parties, according to an Aug. 10 news release from the company. The technology will be available in the Kochava Collective by the end of the third quarter.

"The goal is quality, consented, privacy-safe data, and this new capability helps further deliver on that objective," Kochava Collective general manager Brian Cox said in the release. 

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