New York City-based Maimonides Health’s new ad takes inspiration from “Wicked,” the latest installment of which is now in theaters.
The “Defying Gravity” video, part of the “Brooklyn Kids” campaign for Maimonides Children’s Hospital, gets its name from the famous song from the musical and film series.
“When your kids can’t defy gravity, our new children’s ER will defy expectations,” the commercial, released in November, says as children jump or get thrown in the air by their parents.
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