Aaron Martin, the former chief digital officer of Renton, Wash.-based Providence, has taken a unique career path, moving from Amazon to the 51-hospital system back to Amazon and now to Humana.
Mr. Martin was named president of Medicare Advantage for Humana on Dec. 16, with plans to succeed insurance segment president George Renaudin upon his retirement in the third quarter of 2026.
At Amazon, he led self-publishing and content acquisition for Kindle from 2005 to 2013 before heading to Providence, where he became executive vice president and chief digital officer.
“On the patient-facing side, I think AI is fundamentally going to solve a big problem in healthcare,” he told Becker’s in 2020. “If you do the math of the demographics and how many patients are going to need to be taken care of — first baby boomers and then millennials after that — the supply of providers will not meet the demand of patients. AI will help take over in low-acuity and low-risk situations so clinicians can practice at their top of license.”
He departed Providence to rejoin Amazon in 2022 as vice president of health. During his second stint at the tech giant, the company launched One Medical Pay Per Visit, which offers $29 text or $49 video appointments for common conditions.
“Customers love the service because it’s simple, affordable and high quality, which isn’t always the case in healthcare,” he wrote Dec. 17 on LinkedIn. “I can’t wait to see where the team takes this service next!”
He starts at Humana, one of the nation’s largest payers with over $117 billion in annual revenue, in January.
