Hybrid work will propel Zoom's future growth, exec says  

The use of videoconferencing platform Zoom has skyrocketed since the start of the pandemic, and the company expects adoption rates to continue increasing post-COVID-19 as more organizations embrace hybrid work models, CNBC reported Dec. 19. 

Ricky Kapur, head of Asia Pacific at Zoom, told the network there are "three big shifts that are happening post-pandemic that businesses are investing in" and that are supporting Zoom's growth. 

Here are the three big things driving Zoom's growth and relevance, according to Mr. Kapur: 

1. Companies want to create inclusive, collaborative and flexible hybrid work environments for employees. 

2. Employers are adjusting to meet consumers' expectations by creating convenient engagement experiences. 

3. Digitally native companies are developing platforms to build new services and reach new consumers, especially in healthcare and education. 

In November, Zoom announced that it has begun accepting beta customers for its new integration with Cerner's EHR platform, which will let providers launch virtual visits directly within the video conferencing platform. 

Zoom's "mobile and frictionless" business has grown from "zero to 2 million users" over the past two years, Mr. Kapur said, adding that the increase shows that "customers are still investing and continuing to invest in Zoom post-pandemic," according to the report.

 

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