The Oura x Gucci ring is being sold for $950 and carries the Gucci logo in 18K gold and tracks the heart rate, respiratory rate, temperature and sleep patterns of the user. The ring is available on the Gucci website and in some stores.
Oura had previously pushed to make its wearables appealing to high-fashion users, with a 2020 limited edition yellow gold band selling for $399.
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